Fendi Casa, the renowned Italian maison’s luxury furniture and homeware division, is set to relaunch in collaboration with Design Holding, an Italian design group whose other brands include high-end furniture and lighting manufacturers such as B&B Italia and Louis Poulson. Check the news Fendi will relaunch luxury homeware and more on Switzerland based Lifestyle Magazine- Kenleaks Magazine.
Fendi, which is part of the LVMH Group, will form a joint venture called Fashion Furniture Design with Design Holding to expand the Fendi Casa business. The existing license with the previous producer, Luxury Living, has expired.
Silvia Venturini is the artistic director. Fendi will provide creative direction as part of Fendi’s commitment to invest in the design, creativity, and savoir-faire of Fendi Casa furnishing products as part of the Maison’s tradition and innovation. Design Holding will strengthen its position as the brand’s distributor in the international high-end design market.
“This new project, in collaboration with one of the world’s greatest fashion maisons, makes us very proud,” said Gabriele Del Torchio, Chairman of Design Holding. Working with an Italian fashion house synonymous with quality, experimentation, and creativity, which admirably combines tradition and modernity, will allow our Group to expand and strengthen its presence in international markets. The class and style of Fendi products, combined with Design Holding’s leadership in the design market, will result in a successful collaboration.”
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