According to the latest 2021 Luxury Resale Report from The RealReal, the world’s largest online marketplace for pre-owned luxury goods, Gucci is the most bought and sold brand. Check the news Gucci is the most purchased and sold luxury brand in 2021 and more on Switzerland based Lifestyle Magazine- Kenleaks Magazine.
Based on the behaviors of The RealReal’s 23+ million members and the data behind its 19+ million items sold, the report charts the current state of luxury resale, including the pandemic’s long-term impact on how people buy and sell.
Purchases increased by 62 percent, while consignments increased by 61 percent year on year, according to the company. Gucci’s top buyers and consignors are members of Generation X, the original thrifting generation. The top five were Louis Vuitton, Chanel, Prada, and Dior.
Telfar is the year’s most popular emerging brand, with demand for its bags increasing by 590 percent. Surprisingly, streetwear lost its luster, with mainstays like Yeezy and Supreme falling out of favor as shoppers returned to streetwear’s preppy roots and blended the outdoors into their street style, driving major growth for brands like Casablanca, which increased 358 percent, and Salomon, which increased 188 percent.
According to a press release from The RealReal, more people bought and sold into the circular economy last year than ever before, with 29 percent of buyers making their first pre-owned luxury purchase in the last year. In the first quarter of this year, 45 percent of The RealReal’s new consignors had never consigned before.
Shoppers are becoming more conscious consumers, with 40% of The RealReal’s shoppers turning to luxury resale as a replacement for fast fashion and 43% citing sustainability as a key driver in their decision to embrace luxury resale.
Check the news Gucci is the most purchased and sold luxury brand in 2021 and more on Switzerland based Lifestyle Magazine- Kenleaks Magazine.
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