The Italian National Fashion Chamber has presented the schedule of Milan Fashion Week, which will be held in digital format from July 14-17.
The prêt-à-porter men’s collections of the SS 2021 season, as well as women’s and men’s pre-collections, will be shown by 37 brands on cameramoda.it.
The Dolce & Gabbana and Etro shows will be held in traditional mode with a limited number of guests and safety precautions in the gardens of the University campus of Humanitas Hospital and Four Seasons Hotel, respectively.
But their live broadcasts and on the website are provided.
However, the schedule does not show Marni, Fendi, Giorgio Armani, Bottega Veneta and Jil Sander.
Giorgio Armani and Sylvia Venturini Fendi have already announced that they will show the combined men’s and women’s collections of SS 2021 in September offline.
Apparently, other “refuseniks” will adhere to the same strategy.