Louis Vuitton launches Les Voyages, a new series inviting special guests to share hot spots and hidden gems of cities around the world. For the first episode, follow Peggy Gou, the South Korean Peggy DJ, music producer, and fashion designer as she shares her most useful Korean phrases and tips for getting around the capital. Join her as she discovers the new flagship Maison in Gangnam, does a tasting at Tea Collective, visits her friend DJ Soulscape at his record shop rm.360, and grabs her favorite Korean food Tteok-bokki at Dosan Bunsik. You v should!

Peggy Gou is a Berlin-based South Korean DJ, record producer, and fashion designer. She has released seven EPs on record labels including Ninja Tune and Phonica. In 2019, she launched her own independent record label, Gudu Records, and released a DJ-Kicks compilation, DJKicks: Peggy Gou, on !k7 Records.

Born in Incheon, South Korea, Peggy Gou began classical piano lessons at age 8. At age 14, her parents sent her to London, England to study English. She moved back to Korea when she was 18 years old, but six months later she returned to London to study fashion at the London College of Fashion. After graduating, she worked as the London correspondent editor for Harper’s Bazaar Korea, and then moved to Berlin, Germany.

Gou embarked on her first North American tour and made a Boiler Room debut in NYC in 2017. She became the first female Korean DJ to play in Berlin’s most exclusive nightclub Berghain. She plays more than one hundred live gigs in a year and has performed alongside the likes of Moodymann, The Black Madonna and DJ Koze. She has since had gigs in the worldwide festival sets at Coachella, Glastonbury, Sonus in Croatia, Amsterdam’s Dekmantel, London’s The Printworks,  Cercle, Ibiza, Amsterdam Dance Event, Primavera Sound in Portugal, Barcelona’s Sónar, as well as Virgil Abloh’s Off-White fashion show among others.

Peggy Gou @ Cercle

Louis Vuitton Courtesy

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