This year’s Victoria’s Secret Fashion Show has officially been canceled. On November 21, WWD reported the company execs had decided not to go forward with the show, stating “it’s important to evolve the marketing of Victoria’s Secret.”

“We recognize and appreciate that the communication of the brand, the offerings, the emotional content of Victoria Secret is obviously an important thing,” Stuart B. Burgdoerfer, CFO and EVP of L Brands, Victoria’s Secret’s parent company, admitted in a press conference. “[The show] was a very important part of the brand-building of this business and was an important aspect of the brand and a remarkable marketing achievement. And with that said, we’re figuring out how to advance the positioning of the brand and best communicate that to customers, and that’s among the things that [Victoria’s Secret chief executive officer] John [Mehas] is focused on.”

Watch the latest video from the Victoria’s Secret Fashion Show 2018 here:

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